Customer relationship management

About Customer relationship management

Customer relationship management (CRM) is an approach to manage company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.Strategic CRM is focused upon the development of a customer-centric business culture.

One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.

The primary goal of Customer Relationship Management Systems is to integrate and automate sales, marketing, and customer support. Therefore, these systems typically have a dashboard that gives an overall view of the three functions on a single customer view, a single page for each customer that a company may have.

Features

  • Communication Channels
  • Staff/Employee Management
  • Department Management
  • User Management
  • Event Management
  • Profile Management
  • Clients Management
  • Enterprise Gallery
  • Company Profile
  • CVR entry and follow-up
  • Back-up and update
  • MIS Report